With the explosive growth of e‑commerce and the online marketplace, more and more businesses are moving away from traditional print advertising in favor of a stronger digital footprint. Businesses are soliciting customers through multiple digital venues, including their own websites; social media sites (such as Facebook, Twitter, YouTube, etc.); blogs; mobile devices; advertising on print, radio, television and other online media websites; and other third party and commercial sites.
While a strong online presence benefits both businesses and customers, it creates a host of legal issues for businesses and their online marketing strategies.
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